The Shack

RadioShack has now decided to go by the moniker “The Shack”.  As many of you may already know, many techies have ridiculed this decision.  I myself have had many laughs about this choice.  These silly “image change” choices have almost always ended with the company going away, being sold to some other company, or changing back to the old way and trying to forget about the “great change”.  For some reason, I feel that the first two examples may happen in this case.  The electronics retail business has become pretty sketchy in the brick-and-mortar arena.  There are just too many cheaper alternatives.